00The practice

Two disciplines. One operating team.

We do not productize. Every engagement is shaped to the partner. Below is the work we actually do, not a service menu.

01Discipline

AI Advertising Systems

We treat paid media as a continuously-learning system, not a series of campaigns. Our AI advertising practice unifies creative production, audience inference, channel orchestration and measurement under one operator with clear accountability.

◆Strategy & channel architecture (Meta, Google, TikTok, programmatic, retail media)
◆AI creative generation: copy, static, motion variants at scale
◆Audience modeling, lookalike inference and exclusion logic
◆Bid & budget orchestration across platforms
◆Incrementality testing, MMM and lift studies
◆Weekly principal-led performance review

02Discipline

Managed Web Operations

Owning a website is operational work. We run it for our partners — uptime, performance, deployments, content, monitoring and incident response — as a managed practice instead of a project that ends at launch.

◆24/7 uptime & performance monitoring
◆Continuous content and feature deployments
◆Core Web Vitals, SEO hygiene and structured data upkeep
◆Security patching, dependency and access management
◆Analytics, conversion tracking and reporting infrastructure
◆On-call response with defined SLOs

03How we engage

Review

Every inquiry is read by a principal. We screen for fit, capacity and ethics before responding.

Scope

If we accept, we co-author scope around outcomes — never a deliverable list. Engagements are retainer-based.

Operate

We embed into the partner's working cadence. Weekly principal review. No account executives between us.

Renew

Engagements renew on mutual agreement. We never auto-renew. We have turned partners away to protect the roster.

04Engagement & fees

We work on monthly retainers, billed in advance. All scope, fees, billing cadence and termination terms are documented in a signed Master Services Agreement before any work begins.

AI Advertising Systems

From $6,500 / month

Monthly retainer. Media spend billed separately and passed through at cost. 60-day initial term, then month-to-month with 30 days' notice.

Managed Web Operations

From $2,500 / month

Monthly retainer covering hosting oversight, deployments, monitoring and on-call response. Third-party platform fees (hosting, domains, SaaS) billed at cost.

Combined practice

Custom quote

Most partners engage us across both disciplines. Final fee is proposed after the review call and confirmed in writing.

Payment by ACH, wire, or major credit card. Invoices are net-15. See our refund & cancellation policy.

Invitation only

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